Built Different: Welcoming Andy Buckworth to doJi

We don’t chase hype.

We partner with people who’ve earned it.

That’s why today means something real to us.

We’re proud to officially announce our partnership with Andy Buckworth—a BMX street legend, X Games mainstay, and one of the most respected riders to ever do it.

Why Andy?

Andy’s career isn’t defined by shortcuts or trends. It’s defined by consistency, progression, and putting in the work when nobody’s watching. He came up in the streets, built his name rail by rail, and stayed relevant by evolving - without ever selling out who he is.

That matters to us.

doJi was built the same way. No silver spoon. No overnight success. Just grit, belief, and a refusal to compromise.

Vision Isn’t Just Physical

At its core, doJi has always been about vision -literally and figuratively. Protection. Clarity. Confidence. Seeing a line before it exists and committing anyway.

Andy represents that mindset perfectly.

BMX at the highest level demands precision, awareness, and trust in your equipment. Your vision isn’t optional—it’s everything. Partnering with someone who understands that reality, not just aesthetically but functionally, makes this collaboration authentic.

More Than a Logo

This partnership isn’t about slapping a name on a product.

It’s about:

 

• Supporting riders who’ve built culture, not just followers

• Creating eyewear that performs under real conditions

• Aligning with people who live the “be about it” mentality

Andy doesn’t just wear doJi—he represents what it stands for.

What’s Next

You’ll see Andy riding in doJi across competitions, street sessions, and everyday life. You’ll also see us working together on future product feedback, content, and moments that highlight BMX the way it deserves to be highlighted—raw, real, and earned.

This is just the beginning.

Welcome to the family, Andy.

—

Jessica Smith

Founder & CEO, doJi

Here For It.