About Us

doJi crafts high quality, performance eyewear. 

Built for the unapologetic.

This is not your traditional "I kept losing my shades at the beach story."

In November 2023, our son Jett D. was born—a miracle baby with a rare condition called Congenital Nystagmus. His eyes lack pigment, making light almost unbearable. We needed sunglasses built for real protection, real performance—and found a calling instead.

doJi was born from that moment. What began as a solution for our son became a creative legacy for our entire family. Our kids help name the shades, sketch the designs, and shape the vision.

This isn’t just about eyewear—it’s about legacy, purpose, and taking those fine moments of humility and turning them into opportunities.   

Crafted with elite quality—polarized lenses, extra grip, metal barrel hinges—every pair is designed for those who move boldly and live unapologetically.

Action Sports Built Us.

Unapologetic Energy Leads Us.

Functional Quality Drives Us.

We live life extra fcking lucky.*
We’re here for it.