Family Matters
From pencil marks on paper to raw materials in hand. From the grind of production to relentless testing. From obsessing over the details no one sees to the tweaks everyone sees—this is our craftsmanship.
Every pair is pushed toward perfection. No shortcuts. No compromises.
Our naming doesn’t come from a boardroom. It comes from home. Every colorway, every design, every model carries a name given by—or created with—our two older children.
When creativity is free, character is built. Pride is earned. And success follows.
< Polarized vs Non-Polarized >
Polarized Lenses include a series of major benefits including reducing the glare, enhancing contrast, eleveated protection especially near the water. While polarized lenses are traditionally more expensive, we aim at the highest quality within our products at the most affordable value. See it through our lens - with enhanced clarity.
Recently viewed
You may also like
10,000+ 5 Star Reviews - Here's what they have to say 😎
★★★★★Best sunglasses I have ever put on my face. I wasn't expecting the grip coating on these shades, and it is the best finish - ever.
Sam R.
Nashville, TN
★★★★★The Nightshow collection - hits. The designs, the fit, the vibe...all of it. well done on this collab. i now own the entire collection.
Tegan W.
Oceanside, CA
★★★★★I was sold the second i saw the name. The colors and immediate vibe of the mission valley sends me straight to home. if i could give more than 5 stars i'd give these times a million.
Leah L.
San Diego, CA
★★★★★i’m loving these sunglasses from doJi. They are light and comfy and most importantly they don’t move when i run.
Robin C.
Tampa, FL
★★★★★My absolute go to and their deals are insane. I wore oakley's my entire life before now and will never go back.
Frank G.
Chicago, IL
★★★★★I kept seeing these pop up on my instagram, and had to check them out. Love the family story, and love every pair I have ever purchased. 10 out of 10.
Kyle L.
Milwaukee, WI
★★★★★Obessed. maybe someday this company will send me a display since i own 20 pairs already. 5 stars. Keep building!
Val A.
Phoenix, AZ
★★★★★This company is badass. The family is so cool, and the kids naming the glasses got me. Every pair i own is pure gold.
Anthony A.
Los Angeles, CA
★★★★★The best sunglasses I have ever worn and OUTSTANDING customer services. I broke my first pair at my sons race, and the company immediately responded and shipped a replacement for FREE. Customer for life.
Kayla R.
St. Louis, MO
Creating a legacy
This is not your traditional "I kept losing my shades at the beach story."
In November 2023, our son Jett D. was born—a miracle baby with a rare condition called Congenital Nystagmus. His eyes lack pigment, making light almost unbearable. We needed sunglasses built for real protection, real performance—and found a calling instead.
doJi was born from that moment. What began as a solution for our son became a creative legacy for our entire family. Our kids help name the shades, sketch the designs, and shape the vision.
This isn’t just about eyewear—it’s about legacy, purpose, and taking those fine moments of humility and turning them into opportunities.
- Jess Smith, CEO